Acultural approach to understanding mass communication
a. is easier to understand because it outlines a linear flow of information from sender to receiver
b. argues that gatekeepers decide which information and messages flow to the audience
c. argues that diverse audiences will interpret the same information differently
d. argues that diverse audiences interpret information in the same way
e. none of the above options is correct.

C. Argues that diverse audience will interpret the same information differently.

Explanation:

The cultural approach interrogates the representation of shared beliefs and presents communication as a process that produces, maintains, repairs and transforms reality. This approach provides the lenses to look at the mass communication in a disarmingly simplistic manner and thus, making it a wonderful experience. It argues that reality does not change but it is the perceptions of people that change with time and treats the beliefs as secondary. Thus, it argues that different people will interpret the same thing differently owing to their distinct perceptions and neglects the realities to be encompassing and suggests that the reality is different for different people and there is no 'single' reality. The cultural approach portrays mass communication in a different light. Thus, it argues that different people will interpret the same thing differently owing to their distinct perceptions.

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