Explanation:
Nowadays, shopping in supermarkets is becoming more and more popular. The most of people like shopping in supermarket but the others do not like. This essay discusses the advantages and the drawbacks of the shopping in supermarkets.
First of all, shopping in supermarkets helps consumer feel comfortable. The foods in the supermarket are good quality and safety and hygiene. Moreover, the prices between supermarkets and markets do not always too much different, even sometimes the prices of the supermarkets are cheaper than the market. Secondly, the services in supermarket are good. The service staff is very careful, thoughtful and enthusiasm. The supermarkets are prepared air conditioner, create a cool atmosphere for customers. Thirdly, opening hours from 7am to 21pm, it helps busy people have time to go shopping. Anytime the commodities are always available, it helps them can buy anything they want. Finally, Supermarkets often have great promotions and costumers will have the opportunity to receive attractive gifts which makes the costumer feel excited. Moreover Commodities in supermarkets are abundant and varied from high to moderate fit each consumer pocketbooks.
On the other hand, there are many disadvantages of the shopping in supermarkets: Firstly, displaying products in supermarket is not really good, sometimes the costumers feel uncomfortable when they can not find the right position for the items they need because of disturbance of the item, or misplaced quotation. This point can not fully belong to the supermarket, maybe it is costumer’s fault, but supermarkets should also pay attention to fix. Secondly, many people think that meat and fish is not fresh and delicious because it was frozen too long time. Vegetables are being contusion and flooding because there are many costumers choice them but they do not buy. Thirdly, the most of people feel uncomfortable because they must wait long time to cash register.
Summary, the appearance of supermarkets gave customers more options for shopping. That makes supermarkets becoming a "focal point" of the retail market in Vietnam. However, besides these services bring real benefits to customers, the supermarket should also interested and listening more to the actual needs of the people. Since then, changes in service mode, to best serve the needs of customers
