Giving out all of my points, before i delete my account.
what are ethos?

Ethos is a word of Greek origin that means "character". Basically, it's the atmosphere or spirit of a certain era or community. People can use this word when describing the spirit of a decade; like the '60s, for example.

Ethos refers to any element of an argument that is meant to appeal to an audience's ethics or ethical responsibilities.

your blank of voice often reflects your feelings emotion and thoughts