Why might an author use pathos to persuade readers?

When a writer or speaker uses pathos to persuade the audience, he or she attempts to move them by putting them in the right frame of mind, or, put differently, to create the right disposition. Pathos is the appeal most likely to get the audience to actually do something. ... Pathos, then, is emotion.

Explanation:

   The correct answer is :  An author could use phatos to engage the audience and help them connect more easily. By using the phatos properly you can make a simple storyline very interesting for the audience by connecting people to the topic through common emotions. From phatos you can awaken sadness, pity, sympathy, among other emotions.

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answer is personification