English, 26.06.2019 20:40 demienarravo
This chapter’s “appreciating diversity” account describes how mcdonalds was able to succeed in the brazilian market once it adapted to preexisting brazilian cultural patterns. this example illustrates the axiom of applied anthropology that a. innovation succeeds best when it is culturally appropriate applies only in the usa.. b. applied anthropology is in danger of turning itself into a tool of capitalist interest, which always disregard the culture and well-being of the consumer. c. innovation succeeds best when it is culturally appropriate applies not just to development projects but also businesses, such as fast food. d. applied anthropology has the capacity to foreign markets adapt to a marketing strategy that must, above all costs, maintain the integrity of its brand. e. brazilians’ dislike foreign goods, because they disregard their tastes.
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This chapter’s “appreciating diversity” account describes how mcdonalds was able to succeed in the b...
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