Why is it important to fit your persuasive appeal to your audience's interests

It is important to fit your persuasive appeal to your audience's interest because they will not bother to listen to you or consider your idea if it does not relate to them. In the context of the similarity heuristics, the appeal should be something relatable and 'similar' in terms of their interests.

Idk you definitely don’t give me 15 points it say 8.

You just answered the question