What is the best strategy for writing a cover letter? apex a. avoid details that might show you researched the company. b. write in a casual, personable style that breaks the ice. c. give some information about your long-term career goals. d. provide a deadline for when the employer should reply.

The correct answer is C. When you write a cover letter to a company, you should not only justify why you would be a good asset, and why you are appropiate for the job, but you should also talk about yourself and how the company will help you achieve your long term career goals. Even though the letter could be written in a personal style so as to break the ice, the style should be formal, rather than casual, since it is a formal scenerio.