What negative cultural value does the fox most likely represent

D. Materialism.

Explanation:

Materialism exemplifies the constant concern over material possessions and physical comfort instead of spiritual values. It is also considered as excessive regard or concern for worldly objects. The Fox displays this value he attempts to tempt the boy with a fur coat to offer him physical comfort and warmth by material possession in the form of a fur coat. Thus, it(the fox) displays the value of materialism that he employs to appeal to the physical attributes of the boy through the material pleasure.