How do advertisements mold consciousness?

Publicity is changing along the way, now the conciousness in the industry is preparing a future with more quality, we have seen the power of advertising and now is been used to touch more sensible fibers inside the public, organizations and fundations now are working together to post ¨issues¨ that really mather.

Human brain takes information every second of what we see, this is the way of the publicity to get thru the people, it engage you with some image, phrase, sound, smell or even taste and if you are susceptible to it, you will develop more toughs about it until you proced to take some action (like buying some item, stoping doing something, donate money, etc).

A big example is the ban of the ¨straw¨, pages, blogs, news papers, new channels start to talk about it, showing the repercusions and sudenly we all now hate the use of the straw, you see big Companys like Starbucks getting ride of the Straw,  they ¨needed¨ to change in order of not loosing clients.

Because the people got so into it that it was like a contagious movement, one after another start to split information everyday in diferent ways that much people reacted to it.

1. read the following excerpt from franklin d. roosevelt's "fireside chat 19":

on the other side of the picture, we must learn also to know that guerilla warfare against the germans in, let us say serbia or norway, us; that a successful russian offensive against the germans us; and that british successes on land or sea in any part of the world strengthen our hands.

remember always that germany and italy, regardless of any formal declaration of war, consider themselves at war with the united states at this moment just as much as they consider themselves at war with britain or russia. and germany puts all the other republics of the americas into the same category of enemies. the people of our sister republics of this hemisphere can be honored by that fact.  

the true goal we seek is far above and beyond the ugly field of battle. when we resort to force, as now we must, we are determined that this force shall be directed toward ultimate good as well as against immediate evil. we americans are not destroyers — we are builders.

analyze the effectiveness of this excerpt. how does it function within the speech as a whole? how does the structure of the excerpt to convey the speech's purpose and key points? support your argument with evidence from the speech. (10 points)

as you read the passage below, consider how dana gioia uses

evidence, such as facts or examples, to support claims.

reasoning to develop ideas and to connect claims and evidence.

stylistic or persuasive elements, such as word choice or appeals to emotion, to add power to the ideas expressed.

explanation: