Assume, X Company Limited (XCL) is one of the leading 4th generation Life Insurance Companies in Bangladesh. The Company is fully customer focused. This Life insurance company are
experimenting with analysis of consumer profiles (to determine whether a person eats healthy food,
exercises, smokes or drinks too much, has high-risk hobbies, and so on) to estimate life expectancy.
Companies might use the analysis to find populations to market policies to. From the perspective of
privacy, what are some of the key ethical or social issues raised? Evaluate some of them.