Computers and Technology, 03.12.2021 14:40 aileenlopezz

Focar nas métricas erradas pode levar você para o caminho errado e fazer com que você invista recursos na busca de números que não importam para seus resultados. Por exemplo, muitos anunciantes apenas olham para o custo por clique (CPC) ou o número de visitas - alguns deles estão fazendo isso porque não estão coletando os dados corretos. Enquanto isso, outras métricas, como retorno do investimento em publicidade (ROAS), são mais úteis, mas ainda não mostram o quadro completo. Nesse sentido, leia e analise as asserções a seguir sobre os principais equívocos em análise e acompanhamento de indicadores:

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Focar nas métricas erradas pode levar você para o caminho errado e fazer com que você invista recurs...

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