What Is Cold Messaging?

Cold messaging is sending prospects messages when they are not primed to listen to you. It’s like sending messages to people who, with a little effort, can turn into your potential clients eventually.

Explanation:

However, there is a very thin line between cold messaging and spamming. The only difference is the target audience. A right cold messaging strategy means sending the right messages to the right people. While spamming means hitting up every profile that comes into the way.