You work at the headquarters of an international restaurant chain. The launch of your mobile ordering app has been well received in your home country, increasing sales and customer satisfaction while decreasing order wait time and operating expenses. Your team is now ready to expand the mobile app into a handful of international markets. However, you first need to strategize what kinds of adjustments and adaptations will be needed to help ensure the app's success in these various cultural environments. Marketing director: Frankly, I'm a little surprised at the success we've seen with this app here at home. But it makes sense to keep buiding on that momentum You Yes, I think today's customers are indigenously comfortable with internet based technologies, an is a natural extension of that phenomenon. The challenge is to figure out how easily the app can be adapted to markets a. e-business
b. global purchasing
c. language diversity
d. model networking