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Wesellyoubuy, a consumer electronics company, received consumer complaints about its employees not being able to communicate with consumers properly. After investigating the prime reason behind these complaints, the management found that the consumer service employees were following the same strategy to address all types of consumer issues. The management immediately started a new training program for the consumer service employees where they were trained to respond to every possible query a consumer might have. Eventually, their service ratings and sales showed improvement. In this scenario, the consumer service team improved .

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