An evaluation of the possible or probable effects of external forces and conditions on the survival and growth of the business.

Environmental analysis.

Explanation:

Environmental analysis can be defined as an evaluation of the possible or probable effects of external forces and conditions on the survival and growth of the business.

Basically, the external environmental analysis provides information about opportunities and threats. Thus, the informations acquired or obtained through environmental analysis is used by the executive management in strategically planning the organisation's future and exploitation of available opportunities for the success of the organization.

Hence, an environmental analysis gives an overview of the opportunities in the market as well as potential threats to an organization.

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