B13 TYPOGRAPHY Assignment: Watch the approximate 45 minute video on TYPOGRAPHY (links to clips below). After-which, answer the following questions OR complete the requested action:

1. TYPE CLASSIFICATION: What are the 8 classifications found on the type-kit website (in the video)?

2. Type out your name using each letterform mentioned above.

3. Regarding Type Anatomy, REVIEW and IDENTIFY the following to your comfort: ascender, descender, stem, bowl, counter, tail, leg, arm, shoulder, open counter, eye, ear, loop, link, spine, beak, flag, cross stroke, terminal, teardrop terminal.

4. What is a LIGATURE as it relates to typography?

5. TEXT CHARACTER PROPERTIES: What is TEXT VARIANCE? Where is it located within ILLUSTRATOR? Know how to make adjustments within Ai.

6. What is KERNING, LEADING, TRACKING, SCALING, X-HIEGHT, BASELINE?

7. According to the video segment on SELECTING TYPE, what are the main considerations when choosing type?

8. According to the video segment on BASIC TYPOGRAPHIC GUIDELINES, what is the purpose of a headline? What do you need to consider as it relates to headlines?. What are the common errors when choosing typeface?

9. According to the video segment on TYPE CRIMES, what are the "crimes" to avoid?

10. remind yourself what rgb and cmyk are. What does the "K" stand for and why?

11. What is a BLEED and why use it?

12. What is a file extension?