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Using course materials and the Internet, research the purposes of data mining. Use keywords such as data mining, purpose, trends, and patterns. Answer the following questions:

1. In 100 words, summarize what types of data your company from Lesson 1 is collecting.

2. In 150 words, explain the types of trends you would be looking for in the data you are collecting. Be creative, but be sure to justify your answer.

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