In the 1930s, advertisers for the DeBeers diamond company invented the slogan, “A diamond is forever,” singlehandedly revolutionizing the industry by implying that the only appropriate engagement gift was a diamond ring. To this day the tradition stands. Which of these criteria for a good ad campaign did this slogan meet? (Select all that apply.) It created an affinity between the consumer and the product.

It created a demand where there has previously been none.

It reached its target audience of young men.

It included a call to action.