Use the Internet, your community, and print sources to identify a problem that social media was used to solve. The problem may be local, national, or global. The problem may not be one that was presented in the lesson. Describe the problem and solution in an essay of at least 300 words. Be sure to include: a definition of the problem-- what it is; an analysis of the problem-- what caused it and what the major issues are; how social networking was used to solve the problem; your opinions on how social media made it easier to solve the problem; and your sources.

Suppose you are an ad-serving company and you maintain a log of cookie data for ads you serve to the web pages for a particular vendor (say amazon). a. how can you use this data to determine which are the best ads? b. how can you use this data to determine which are the best ad formats? c. how could you records of past ads and ad clicks to determine which ads to send to a given ip address? d. how could you use this data to determine how well the technique you used in your answer to part c was working? e. how could you use this data to determine that a given ip address is used by more than one person? f. how does having this data give you a competitive advantage vis-à-vis other ad-serving companies?