Trevor works for many different clients and creates a wide variety of business publications. Which two factors in the list below have the most influence over his layout designs? (multiple choice) audience

color scheme

dynamic tension

goals

• Audience

• Goals

Explanation:

Trevor works for many different clients and creates a wide variety of business publications. The two factors in the list below have the most influence over his layout designs are:

a) Audience

From the above question,we can see that Trevor creates different publications for different clients. This is because, the taste, wants or desires of each clients varies. It is not the same. Therefore, the layout of his publication is influence by the target audience that the publication is meant for.

For example, a client may want a publication with big fonts because the target audience who would be reading the publication are elderly people.

Another clients may want his publication designed with smaller fonts and a unique font style.

It is Trevor's duty to make sure that he caters to the needs his client's target audience by satisfying their desires, however different they may be.

b) Goals

The goals of the publication is one of the things that can influence the layout design of Trevor's publication. Let's take for example, a client is creating a publication to reach the teen society, probably a publication on pop music or fashion, this is the goal. Trevor would have to create the publication such that it attracts teens. The layout of the publication would have to come in catchy colours, interesting fonts, musical symbols that would catch the eye of teens and make them want to read such publication.

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