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Within Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for:.

1. targeting paid advertisements to the user more accurately.

2. feeding data into Hootsuite chatbot for more human-like responses.

3. gathering marketing analytics on the user’s behaviour.

4. understanding the full context of the most recent exchange, so you can reply appropriately.

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