You are frustrated to find that the only way to contact the customer service department is to make a phone call. The number listed would result in long distance charges to your phone bill. Which issue should be addressed by the company to keep its CRM in line with your expectations?

A. Mining the social media inputs

B. Cleaning up the data

C. Privacy

D. Customers expect more

Option A; MINING THE SOCIAL MEDIA INPUTS.

Explanation:

Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

Social media mining is the process of obtaining big data from user-generated content on social media sites and mobile apps in order to extract patterns, form conclusions about users, and act upon the information, often for the purpose of advertising to users or conducting research.

The number listed from phone call would result in long distance charges to your phone bill, therefore, the issue of MINING THE SOCIAL MEDIA INPUTS should be addressed by the company to keep its CRM in line with your expectations.