Zoe runs a sports media website that caters to fans of many different types of sports. She's starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What's a compelling reason for Zoe to use Affinity Audiences?

Affinity Audiences allow her to reach sports enthusiasts.

Explanation:

Affinity Audiences are usually TV-style audiences normally designed with the aim of trying to connect advertisers with the type of customers they are searching for online at any point in time. Google Ads uses this feature via the browser history of the user and the time spent on pages and then associates the users browser with a category of interest.

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