While giving an anti-drug speech to a group of middle school students, a speaker attempts to use what she believes is common teen slang. Rather than connecting with the audience, the speaker appears insincere because she didn’t consider . means using the language that adapts to the needs, interests, knowledge, and attitudes of the listeners, and avoiding language that alienates the audience. Casual swearing will not be frowned upon by the audience, but rather seen as an attempt to create a more realistic speech. Hate speech is always unethical.