Apple users tend to like the company and love its products. Apple has successfully nurtured this component of its customers' attitudes.

Apple users tend to like the company and love its products. Apple has successfully nurtured this Affective component of its customers' attitudes.

Explanation:

There are three component of attitudes, they include the behavioral component, the affective component and the cognitive component.  

The affective component of attitude is concerned about the emotional response attached to an attitude.  The affective component  involves a person’s feelings / emotions about the attitude object.  i.e it is basically concerned with the emotional reaction of a person or customer to a particular object or good.  

Hence, apple users liking the company and loving its products shows that Apple has successfully nurtured the affective component of its customers' attitude.  

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