Jupiter Inc., a software firm, is starting to face competition from the new entrant in its market, Coral Inc. Jupiter wants to prevent its existing customers from switching to Coral's newly developed software. Which of the following measures should Jupiter adopt to achieve its objective? Pg 94

A. Ensuring that customers find its software simpler and more convenient to use than that of Coral
B. Keeping the initial cost of its software higher than that of Coral's
C. Keeping the prices of the complements required for its software higher than that set by Coral
D. Ensuring that fewer complementary products are available for its products in comparison to that for the products of Coral