Which of the following best describes frequency? a. the use of automated browsers to generate views of the advertisement b. the number of times an individual will be exposed to a message c. the cost effectiveness of different media exposures d. the quantity of media included in the media plan e. the percentage of the target market exposed to the media vehicle

Option B is the correct answer of the above question.

Explanation:

Frequency is the concept that defines the occurrences of any event. It means that when an event occurs multiple times in a single unit of time then it is measured by frequency.

Option b states that frequency is the number of times a message will read bu the user. Here frequency is the point of measure the time which is the concept of frequency hence it is true. While the other is not because--

a.s= 230t– 110; 1500 lbc.t= 230s– 110; 1500 lbb.s= 230t+ 110; 1720 lbd.s= 199t– 110; 1280 lb

answer7 pin connector;