Successful product differentiation a. of consumer goods is determined exclusively by price b. can be based on either real or perceived differences in products. c. is prohibited if it restricts price competition and market access. d. is less important due to the growth of the internet.

b.can be based on either real or perceived differences in products.

Explanation:

Product differentiation is a marketing strategy that aims to differentiate a particular product from its competitors. The strategy highlights the distintive features of the product trying to point out why that product is unique or better than its competitors and when successful it creates awaresness of the unique features of the particular product and can lead to competitive advantage.

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