Aperson clicks on an ad of a fitness club in a blog on nutrition. the person conducts a search on yoga and moves to another webpage, which is also a network client. the stored information about the person is retrieved, and he sees more ads about health clubs and gyms. which of the following web advertising tools is being used in this example? a) third-party cookies. b) spiders. c) search engine optimization. d) mashup.

Option A. Third-party cookies

Explanation:

When you are browsing a website, this can store small pieces of useful data, based on your activity during your visit. This information is being collected by the website you are looking at, and you can see its domain on your address bar. Unlike regular cookies (or First-party cookies).

A third-party cookie belongs to a different domain than the one on your address bar. This is widely used in internet ads to show a person ads that will most likely interest him/her, according to where he/she is clicking. If you click on an internet ad, you will send information to the ad's domain, a cookie will be stored, stating that you are interested in this kind of ad. The advertiser can use these cookies to improve his advertising campaign or create more effective ads.

the benefits of raising bc’s minimum wage to $15 through a

series of pre-announced staged increases far outweigh the likely

costs. claims that such an increase will lead to massive job losses

in low-wage sectors of the economy are not credible.

• an increase to $15 would result in some job losses. however,

the likely impact is less than a 1 per cent reduction in the overall

provincial employment rate, and a 7.6 per cent reduction in the

employment rate for those currently making between $10.25

and $15 per hour.

• the large job loss impacts predicted by some opponents of

minimum wages misrepresent the existing economic research. in

reading and using that research, it is important to recognize that

estimates showing job loss effects of minimum wage increases

apply only to teenagers. estimated effects for young adult and

adult workers range from insignificant to non-existent.

• focusing on teenage workers plays up an inaccurate stereotype

about who earns very low wages in bc and leads to exaggerated

claims about job losses. only 26 per cent of those currently making

between $10.25 and $12 are teenagers, and only 5 per cent

of those making between $12 and $15 are teenagers.