What are 2 examples of crowdsourcing

1: One of the most successful crowd-powered start-ups is Waze. It’s an app that allows users to report traffic jams and automatically gives directions for the best route to take. Waze crowd sources information by measuring drivers speed to determine traffic jams and by asking users to report road closures.

It’s a great app that proves a dedicated crowd is sometimes all a company needs. It also attracted some big-name investors and suitors.

2:Starbucks has a strong presence on multiple social networks, and regularly encourages consumers to submit, view and discuss submitted ideas along with employees from various Starbucks departments. They even have a website dedicated to this very purpose, which includes a leader board to track which customers are most active.

Experimentation and social media together with customer engagement and market research results in a cocktail that has made the brand excel.