To incorporate media such as audio or video into a powerpoint presentation, a user would first navigate to the tab.

The answer is the Insert tab or the recording tab in PowerPoint 2016

You can use the insert tab in most versions of the Microsoft PowerPoint applications to add media files to your presentations. However, we have the recording tab introduced in PowerPoint 2016. This tab can also be used to add a screenshot, a recording, or a video to a slide

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