What is electronegativity?
Explain the periodic trend -
what is it, why is it that way

Electronegativity is a measure of the tendency of an atom to attract a bonding pair of electrons. The Pauling scale is the most commonly used. Fluorine (the most electronegative element) is assigned a value of 4.0, and values range down to caesium and francium which are the least electronegative at 0.7.

Explanation:

Major periodic trends include: electronegativity, ionization energy, electron affinity, atomic radius, melting point, and metallic character. ... These trends exist because of the similar atomic structure of the elements within their respective group families or periods, and because of the periodic nature of the elements