During the introduction stage of the product life cycle, select one: a. "me-too" products quickly take market share away from the innovator b. most products achieve intensive distribution

During the introduction stage of the product life cycle, promotion is likely to be needed to build primary demand.

Explanation:

The introduction stage is the first stage of the product life cycle. In this stage, a new product is introduced in the market. The sales of a new product are expected to be slower as costumers always have their concerns related to a new product. The best idea to make sales and to introduce the product efficiently is to apply a promotion on the product during the introduction stage.

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