How would the promotional mix for a nursing uniform store differ from that of a high-end jewelry store?

How would the promotional mix for a nursing uniform store differ from that of a high-end jewelry store? The promotional mix is the part of marketing that describes advertising, PR, sales promotion and personal selling. Because the uniform store and high-end jewelry store are two completely different customer bases the way they advertise will be too. The high-end jewelry store will likely have expensive paid advertisements on channels that their customer base would watch. The nurse uniform store will promote their uniforms within hospitals and email promotions. 

Any choices so i can ?

Answerbuilding customer awareness of a product;