Consider this scenario. -in recent years many americans have started to pay more attention to the amount of sugar and calories in their diet. -some soft drink companies are concerned about consumers' desire to be healthier. -they believe that this could result in a drop in demand for their products. which factor affecting demand does this scenario illustrate? a. a change in the number of people in the population b. a change in the price of a substitute good from a rival soft drink company c. a change in consumer tastes and preferences d. a change in the price of a complementary good from a potato chip company

Diversity is an obstacle all marketers face: true false

You own a nonunion company with 93 nonexempt employees. all of these employ- ees pack books into boxes for shipment to customers throughout the united states. because of wide differences in performance, you have decided to try performance appraisal, something never done before. until now, you have given every worker the same size increase. now you want to measure performance and reward the best performers with bigger increases. without any further information, which of the five types of appraisal formats do you think would be most appropriate? justify your answer. do you anticipate any complaints, or other comments, from employees after you implement your new system?

Zara, a global retail and apparel manufacturer based in spain that has successfully implemented this idea by having a continuous flow of new products that are typically limited in supply. zara has created a system that draws its clientèle into its stores, on average, 17 times per year as compared to 4 times per year for most stores. how is zara using it to gain competitive advantage? what specific technologies are used by zara to maintain this advantage over its competition?