After marketers divide a market into distinct groups of buyers who have different needs, characteristics, or behaviors, they then perform identifying different ways to segment the market and selecting one or more markets to serve. a. differentiation b. market segmentation c. positioning d. market targeting e. value creation

Which is part of the sales process? a. customer retention b. billing c. cost planning d. customer relations

According to this excerpt, a key part of our national security strategy is

howard, fine, & howard is an advertising agency. the firm uses an activity-based costing system to allocate overhead costs to its services. information about the firm's activity cost pool rates follows: stooge company was a client of howard, fine, & howard. recently, 7 administrative assistant hours, 3 new ad campaigns, and 8 meeting hours were incurred for the stooge company account. using the activity-based costing system, how much overhead cost would be allocated to the stooge company account?