Aproducer of camping gear such as tents, sleeping bags, and camp stoves has identified its target market as outdoor adventurers or enthusiasts. which type of variable does this reflect in segmenting the market?

The answer is Psycho-graphics.

Explanation:

Psycho-graphics is the study of consumers' nature, habits, interests etc. Demographics describe who your buyer is. Whereas Psycho-graphics describes why the buyer buys your product.

So when you know the interests and habits of consumers in an industry like the Camping Gear, it would be easy to target your consumers. Because you would know that enthusiasts and adventurous type of people will go camping and needing your product, so you directly target those consumers.

answer; ///i believe the correct   answer is (e) transformational;