One option a company has for achieving competitive advantage is by out managing rivals in

One option a company has for achieving competitive advantage is by out managing rivals in creating a value chain for customers. 

A value chain is how a company or organization adds value to a product or service. When value is added, it is more likely a customer will be attracted to your product because they see it for more than just the surface. Creating value and brand awareness are two of the most important ways to sell your products continuously.