The northwoods university it department is planning to buy additional computers for the computer lab. pedro bechara, manager of the lab, is asked for a recommendation, and he suggests buying macintosh computers instead of windows pcs. what role does pedro play in the buying center? influencer gatekeeper decider buyer initiator

Owns a machine that can produce two specialized products. production time for product tlx is two units per hour and for product mtv is four units per hour. the machine’s capacity is 2,100 hours per year. both products are sold to a single customer who has agreed to buy all of the company’s output up to a maximum of 3,570 units of product tlx and 1,610 units of product mtv. selling prices and variable costs per unit to produce the products follow. product tlx product mtv selling price per unit $ 11.50 $ 6.90 variable costs per unit 3.45 4.14 determine the company's most profitable sales mix and the contribution margin that results from that sales mix.