Mass-marketing efforts are used by marketers because

Mass marketing appeals the whole market with one offer or one strategy which promotes the idea of broadcasting a message that reaches the widest number of people imaginable. Traditionally mass marketing adjusted on radio, television, and newspapers as the media used to reach this broad audience. By reaching the widest audience, the stock is maximized, in result large sales and buys occur.

Mass marketing is the reverse of niche marketing. As mass marketing has larger sales where niche market targets small audience.

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watch how they communicate and watch how they handle their free time

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