Data, or the facts and figures that have already been collected about the coffee collective prior to the research at hand, would include information relating to budgets, previous marketing activities, sales, and customer communications.]

The answer is "internal secondary data".

We can define secondary data as the information or data that has been gathered for a reason other than your current research project however has some pertinence and utility for your examination. 
We can break the secondary data into two sources that are internal and external sources. Internal sources incorporate information that exists and is put away inside your association and external information is information that is gathered by other individuals or associations from your association's outside environment.If the secondary data or information you have gathered from internal sources won't be adequate, you can swing to external sources of information.