What global market-entry strategy did mary kay use when it entered india?

The answer is "direct investment in Indias market and joint venture with local businesses".

Joint Venture is a typical type of working together in India. Most foreign direct investments are made in a Joint Venture business. A Joint Venture as the term proposes, is a business assention in which at least two accomplices consent to contribute and co-work towards interests in maintaining a business with a goal of accomplishing the business objective. Joint Ventures might be value based or legally binding. It could include altogether new business or extend officially existing business.  

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.

answerindustrial revolution;