Data, or the facts and figures that have already been collected about coffee collective prior to the research at hand, might include previous years' budgets, old coffee collective marketing activities, internal sales figures, and customer emails.

secondary data  

Secondary data or the facts and figures that have already been collected prior to the research at hand, might include previous years' budgets, old collective marketing activities, internal sales figures, and customer emails. All the data that was collected for any other purpose but is available for current use and is helpful in the research being done is secondary data. In contrast, primary data is the research done first hand and is up to date.

i would say their habit of breaking down.