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Business, 28.07.2019 05:30 jeanma0

Prism phones inc. is targeting college students and young professionals. the company has therefore decided to advertise its cell phones over social networking and other popular websites. relative to television advertising, this strategy will prism phones save costs, allowing the firm to sell its phones at a more competitive price. prism phones' decision to advertise via different vehicles than other firms illustrates the activities of the marketing mix.

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