Dee's suggestion that the company needed more control over the way its products were displayed, priced, and promoted prompted a lot of discussion. mark suggested that the company should manage these marketing functions for its products at the retail outlets. mark appears to be suggesting that lite bite use a(n):

Mark appears to be suggesting that Lite Bite use an "administered distribution system".
Administered distribution system refers to  a system in which the maker or producer deals with the all of the marketing functions at the retail level. This gives the maker more control over the way its items are valued, shown, and advanced. Sometimes retailers willingly agree to this approach since it implies that makers give them a considerable measure of promoting help for nothing or free.

There's no picture attached but entrepreneur means a business person.