When the humane society creates and distributes a news release outlining its pet-adoption event with the coffee collective, it is considered a form of targeting segmentation advertising public relations promotion?

When the it is considered a form of PUBLIC RELATION.
Public relation is the practice of managing the spread of information between an organisation and the public. Public relation is usually done to enhance the visibility of a company and to put the company in good stance, by creating a positive public image for the company.

Prohibition outlawed production and sale of alcohol. (by the way al capone rised during these times)