Acompany is considering whether to purchase or lease a piece of equipment for an upcoming project. the cost to purchase is $10,000 plus $100 per day to operate or $500 per day to lease (including operating costs). if the company anticipates using the equipment for a total of 20 days, they will be indifferent as to whether or lease or purchase it. true

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.