Acatalog retailer studies about 3,500 variables over the lifetime of a customer's relationship. it has found that customers who are married, are between the ages of 31 and 44, and have moved within the past year are its most profitable customer segment. by sending promotional offers to noncustomers who also fit this description, this catalog retailer has engaged in

Mikkelson corporation's stock had a required return of 12.50% last year, when the risk-free rate was 3% and the market risk premium was 4.75%. then an increase in investor risk aversion caused the market risk premium to rise by 2%. the risk-free rate and the firm's beta remain unchanged. what is the company's new required rate of return? (hint: first calculate the beta, then find the required return.) do not round your intermediate calculations.