Alocal car insurance company advertises their products with television commercials. during those spots, there are flashy lights, attractive dancers wearing skin-tight outfits, and local celebrities talking about how they have that company's insurance. the advertisement does not, however, mention any of the features or costs associated with the product. this company is attempting to earn customers through which path of processing

Before setting your prices, it's wise to a. subtract your profit margin from your costs. b. research industry standards. c. memorize the formula for cost plus. d. ignore your competitors' prices.

In a "dutch auction" for new stock, individual investors place bids for shares directly. each potential bidder indicates the price he or she is willing to pay and how many shares he or she will purchase at that price. the highest price that permits the company to sell all the shares it wants to sell is determined, and this is the "market clearing price." all bidders who specified this price or higher are allowed to purchase their shares at the market clearing price. true false

Greg is planning an advertising campaign to promote his kayak tour company. the success of his ad campaign depends on the quality of his kayaks. how much money he spends. how well he can identify his target audience. how much consumers like him. whether he can gain commitments from manufacturers for complementary products.