This past summer, mcdonalds approached the university of florida about renaming ben hill griffin stadium mcdonalds field. mcdonalds offered uf $80 million over the next ten years for the naming rights to the stadium. uf declined the offer, but did agree, in exchange for $1 million, to have players, coaches and cheerleaders eat big macs on the sidelines, where the cbs and sunshine networks' cameras will show them on their game telecasts. this is an example of